Other than business plans, executive summaries are probably the most crucial of all business documents. Unfortunately, many people wrongly believe that an executive summary is a summary of the document, like a "Cliff Notes. The purpose of an executive summary is to recommend a decision, not provide information. The longer document provides drill-down proof for that recommendation. Loosely based upon conversations I've had with proposal guru Tom Sant , here's how to write an executive summary that will convince an executive or executive team to make a decision:.
Be specific and include quantifiable measurements, if possible. This document describes the XYZ solution in detail.
Here is a summary of its contents In one or two sentences at most describe what will be different if the problem is solved, the need is fulfilled, or the goal is achieved. Do not provide any details of the solution. In Chapter 1, we describe the multiple standard-compliant analog flux capacitors In each paragraph, refer to the sections in the larger document where that part of your solution is described in detail.
Make each paragraph crisp and readable.
Avoid jargon, biz-blab and needless abstractions. If at all possible, arrange the paragraphs into a step-by-step plan. Leveraging our existing infrastructure will capitalize past technology investments while optimizing retraining requirements. The enhanced reliability will cause our mission-critical productivity to explode, thereby creating a monetized competitive edge. Purchase and install a pilot system. This will allow us to test the new software without endangering our day-to-day operations.
The requirements for this pilot system are described in Section 4. Every business decision that's not a no-brainer involves some level of risk.
Therefore, under the heading "RISKS" briefly describe those risks and how you propose to overcome them or why they're not really a risk. Once again, keep these paragraphs tight. Feel free to contact us at production hq. The complete workflow and final submission format are currently being live tested by select conferences before wider release late The white list page provides information on how to submit additional LaTeX packages for review and adoption.
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